Brand designer, London
Recent experience
• Koto • Nomad • Kiln
Available from Sept ‘24
Studio Nomad
During my time at the world’s most-watched footall league I worked across every aspect of the brand’s output, for example designing in-match graphics for a global audience of 3.2 billion, creating UI across television, web/app and video games, collaborating with sponsorships on products such as the official football, the official match coin, apparel, and much more.
Direct with client
From bike packing to adventure writing, Untold Roads connects outdoor enthusiasts of all levels with expert guides who inspire them, in the form of personalised one-on-one online connections.
The rebrand evokes a feeling of discovery, striving for the unknown just over the horizon. Typography partially obscured over a hillside, or through a thicket of branches, creates the sense that we are foraging the secrets of nature.
The bold and simple sans-serif typography is inspired by national park signage. The natural earthy tones of the colour palette are derived from grass, sand, soil and water. The illustrations are outlined, not yet filled in, as if we are peering through an adventurer’s sketchbook.
Studio Koto
Glassdoor, the largest job search and career insight platform, offers an authentic view into companies, salaries, and workplace culture. The brand emphasizes confidence and transparency, empowering users through open conversation. The new logo, featuring g/d-shaped quotations around the wordmark, embodies the "Real work talk" positioning, with an all-caps type that is fresh and symbolic of an open door.
The concept for Glassdoor originated from an incident where employee salaries were accidentally left on a copier, highlighting the importance of transparency. This story influenced the brand's strategic direction, focusing on genuine conversations and insights. While maintaining its iconic green, Glassdoor introduced secondary colors inspired by office copier papers and its diverse community, enhancing the digital experience.
Direct with client
Ed Gamble and James Acaster take the Dream Restaurant on the road for an 18 night, sold out tour of their smash-hit podcast, Off Menu. Since launching in 2018, Off Menu has become one of the biggest podcasts in the country, winning multiple awards and racking up over 120 million downloads.
For the tour, which kicked off at The Royal Albert Hall, I gave the Dream Restaurant it's first ever logo, designed a 40 page programme, a range of sold out merchandise, illustrated the set design, and most importantly – designed a ten foot poppadom.
Studio Koto
The German food retailer sources its products directly from Italy to provide a taste of the Mediterranean. Facing growing competition and evolving market demands, the company sought to refresh its brand to match the freshness of its offerings.
The logo features ornate typography and illustrations reminiscent of classic fruit and vegetable wrappers, highlighting the artisanal craftsmanship behind the produce.
Rooted in Italian culture, the rebranding strategy embodies 'the good life,' celebrating the manufacturers' stories and the joy of long lunches, sunny weather, and good company. This is conveyed through a warm typeface and a colour palette reflecting Italy's stunning landscapes.
Direct with client
In this show, James breaks the barrier between performer and audience by allowing them to do whatever they want – go to the toilet, get a drink, even heckle. Audience behaviour is what James hates the most about stand-up, this show his attempt to get over that.
James asked to use an image of him feeding a deer through a wire fence for the main poster, as a metaphor for breaking the barrier between himself and the audience and the dangers that could come from it. The concept of breaking barriers was then used to create the remaining assets. Using garden fencing and wire cutters I created a series of broken barriers to contain typography and imagery.
Studio Koto
Polkadot is the decentralised network pioneering how blockchains are built, defining the way they operate together. Founded by Gavin Wood (one of the founders of Ethereum), it was built to solve the many challenges facing a Web3 future.
We created a symbol to represent the central part of the technology – the Relay Chain, used by Polkadot to offer its benefits of flexibility, interoperability and infinite upgrades. Joining forces with other Polkadot partners we took on creative assignments known as ‘Bounties’. These approved Bounties included a new typeface, now a Google font, graphic generators and an icon library for the community to make their own social posts, avatars and merchandise.
Direct with client
Sustain are a marketing agency for innovative sustainable fashion brands. Founder Ant Donabavand has a history working for punk fashion labels, which is an aesthetic that we wanted to retain throughout the visual language.
It was imperative for the rebrand to reflect the three Rs of sustainability – Reduce, Reuse and Recycle. To do this I outsourced the logo design process by asking my creative community to donate old parts of logos that were never used. These could then be repurposed into a new logo and typographic system. To help Sustain easily manage their logos, a bespoke typeface and an online logo parts database was created.
Sustain have partnered with tree planting and carbon reduction initiative, Ecologi – so it was only right that their business card is printed using plantable seed paper.