Brand designer, London
Recent experience
• Koto • Nomad • Kiln
Available from Sept ‘24
Studio Koto
The German food retailer sources its products directly from Italy to provide a taste of the Mediterranean. Facing growing competition and evolving market demands, the company sought to refresh its brand to match the freshness of its offerings.
The logo features ornate typography and illustrations reminiscent of classic fruit and vegetable wrappers, highlighting the artisanal craftsmanship behind the produce.
Rooted in Italian culture, the rebranding strategy embodies 'the good life,' celebrating the manufacturers' stories and the joy of long lunches, sunny weather, and good company. This is conveyed through a warm typeface and a colour palette reflecting Italy's stunning landscapes.