Brand designer, London
Recent experience
• Koto • Nomad • Kiln
Available from Sept ‘24
Direct with client
Sustain are a marketing agency for innovative sustainable fashion brands. Founder Ant Donabavand has a history working for punk fashion labels, which is an aesthetic that we wanted to retain throughout the visual language.
It was imperative for the rebrand to reflect the three Rs of sustainability – Reduce, Reuse and Recycle. To do this I outsourced the logo design process by asking my creative community to donate old parts of logos that were never used. These could then be repurposed into a new logo and typographic system. To help Sustain easily manage their logos, a bespoke typeface and an online logo parts database was created.
Sustain have partnered with tree planting and carbon reduction initiative, Ecologi – so it was only right that their business card is printed using plantable seed paper.