Brand designer, London
Recent experience
• Koto • Nomad • Kiln
Available from Sept ‘24
Direct with client
From bike packing to adventure writing, Untold Roads connects outdoor enthusiasts of all levels with expert guides who inspire them, in the form of personalised one-on-one online connections.
The rebrand evokes a feeling of discovery, striving for the unknown just over the horizon. Typography partially obscured over a hillside, or through a thicket of branches, creates the sense that we are foraging the secrets of nature.
The bold and simple sans-serif typography is inspired by national park signage. The natural earthy tones of the colour palette are derived from grass, sand, soil and water. The illustrations are outlined, not yet filled in, as if we are peering through an adventurer’s sketchbook.